Not everyone can make it out to SXSW but through the use of social media people at home get to experience it more and more. Many showcases will be lived streamed through out the festival. This year Taco Bell and Hype Hotel are teaming up to bring everyone a killer line up with their day and night showcases. Through the hashtag project #FeedTheBeat fans will get to share the content (pictures, video, and tweets) they capture before and after the show. The Feed The Beat show will feature Passion Pit (I’m having trouble containing my excitement) and Wildcat! Wildcat! on Monday March 11th. The video below explains more about the project!
The music industry for a long time has fought evolution. They want things to run and be run like they did 50 years ago. Bands are learning that the way to sell out shows is by having a loyal fan base. The days of needing major label backing are over. Some of the biggest breakout artist of last year were Indie’s look at Macklemore and Passion Pit. The way to have a loyal fan base is to give them access. Let them feel like they have something to invest. I love the idea of this Rocumentary because it allows you to become part of something bigger than you. Avicii just did it with his Avicii X You project that was one of the biggest music collaborations ever.This sin’t a documentary on what someone thinks you want to see it a documentary made possible by what you contribute as a person, fan, and music lover.
As the days get closer to SXSW I get more and more excited. I used to go in with a plan of everything I wanted to see but now I feel like I like the idea of just going and see what happens and what I listen to. I’ll be trying to keep my Blog updated with as much info as I can. Be sure to follow me on Twitter I plan on sharing as much of my experience as I can!!
Here’s the most recent Passion Pit video for “Carried Away”